As a designer, I think it’s vital to have a ‘point of view’ and a ‘voice’ when it comes to your designs. Just like when an unfamiliar song comes on the radio–but you can already tell it’s Adele, or Sam Cooke, or Stevie Nicks—I want my designs to sing Justina before people know it’s me who designed it. That’s not to say that my designs can’t be versatile, but it’s important to me that my POV is coming across in all of my work.
I have started a new Tumblr called ‘Welcome to the Jungalow.’ My style is all about creative reuse, personalization, vivid colors, bold patterns and lots and lots of plants–my style is tropical and bohemian, very vintage and very cozy. It’s about bringing the eclecticism of nature and the wild indoors. I hope you’ll visit the Jungalow!
It took me a while to come up with one word for my brand– the word ‘Jungalow’ does such a good job of it.