I was deep in the IG rabbit hole when I came across Ecruonline. I know when I start uncontrollably screen-shot-ing every other pic on an IG feed that I’ve come up on something special. Ecru is an online shop with clothing and accessories and also a collection of home goods, and it’s so ‘me’ that I find myself toggling back and forth between Ecru and the google currency converter on every other listing to see how much things cost in dollars (prices are in the Kuwaiti dinar). Ecru’s creative director Nur Kaoukji decorated 28 Kothi (pictured above and below), a boutique hotel in Jaipur that is on my bucket list.
Above, some of my favorite snaps from their inspiring IG feed. Below, some of my favorite finds in their shop.