I attribute much of my world view, my aesthetic, my ethos, and my success to all the traveling I’ve done throughout my life. My parents and grandparents valued travel and made every effort to make sure that my siblings and I got to see the world. After trips to five continents, the world became simultaneously vast and so close. Things that seemed ‘foreign’ became familiar. I saw things differently, I felt I understood things differently. I learned new languages, met so many incredible people, and pushed myself outside of my comfort zone.
After college I packed up my luggage and moved to Italy and stayed for seven years.
From Italy I was on a plane, train, boat or bus every weekend. My love for travel and exploration only grew and along the way I gleaned so many ideas for this travel collection that I had no idea would come into being fifteen years later.
And now it’s here! Our first travel collection has launched and it’s available exclusively at Target.
Designing this collection was really, really fun because I had so much creative freedom.
Each piece comes directly out of a personal experience of mine. Take this drawstring backpack. This bag was inspired by a bag that I would always get when I was in Bern, Switzerland (where I did a year abroad in high school). There was a boutique that I was obsessed with, and if you spent 100 Swiss Francs in the shop, they would give customers a similar bag. I held on to mine for years (case in point: I still have mine 20+ years later) because it was SO convenient for beach and pool days to hold wet stuff, or as an extra little bag for impromptu flea market or farmers market purchases. For our bag design, we added a front pocket and made it so that the whole back pack squishes into itself, making it the perfect piece to have in your purse at all times in case you need an extra pack.
Since I travel frequently for work these days, one thing that I noticed was that my jewelry often gets tangled up because I was keeping my necklaces and earrings in my makeup bag. I ruined several of my favorite pairs of earrings this way. So for this collection, we included a jewelry organizer to keep all those precious pieces protected.
Speaking of protected…all of the motifs that we used for this collection are all meant to symbolize protection. We included our Hamsa print. The Hamsa is believed to protect and ward off the evil eye. Our sun symbol, Ayo, is meant to bring joy, the Tigress, also a symbol of fierce protection, and our Aja botanical print which celebrates all that plants do for us. Even the tassels that come with several of the pieces are meant to confuse and ward off any bad vibes that may be coming your way.
Together, it is my hope that all of these elements bring y’all some seriously good vibes while you’re on your next big adventure.
Our raffia hip pack was designed with the beach and pool in mind (although I’d rock it anywhere). I always find myself needing a place to put my phone and a credit card when I’m running around in the summer months, but I also want to be hands free, without schlepping around a purse. Added bonus? It fits me in a nice, slouchy way — which often times hip bags are just a little too tight around my waist and so I have to wear it all high and I’m not super into that look.
The backpack may be my favorite piece in the collection. It has a protective pocket inside for a laptop, which is a life-saver for me because when I’m traveling my shoulders get so sore from carrying my heavy laptop in my purse. The backpack distributes the weight really evenly. I’ve gotten so many compliments on it since I’ve been using it instead of a purse for the past couple of weeks. I’ve also seen on social that a lot of teachers are using it for their ‘teacher’s bag’, and that makes me very, very happy.
The hardcase suitcases are also so much fun. I love the colors. They are so practical and easy to navigate around with. The four wheels are a game changer. Also, the wheels are matte gold. Fancy, hehe. They are lightweight and can really hold a lot of gear. My friends over at Target have let us know that the suitcases are selling out fast, so if you’re thinking of nabbing one, you may not wanna wait too long.
The collection is available in most Target stores as well as at Target.com!
Honestly, I could go on about every piece because I’m pretty obsessed with the collection, but I think you should just go and see it for yourself.
Happy packing friends!