The purpose of marketing is to create, communicate, and deliver value to customers, clients, partners, and society at large. It is an essential business function for any organization looking to increase its bottom line. Marketing involves creating a brand, developing relationships with customers, understanding how to reach the target audience, crafting persuasive messages, and executing a plan to reach potential customers. Companies use marketing to build brand awareness, increase customer loyalty, generate sales, and foster customer relationships. Ultimately, the goal of marketing is to drive revenue and build a sustainable competitive advantage.
Milton says
The purpose of marketing is to create, communicate, and deliver value to customers, clients, partners, and society at large. It is an essential business function for any organization looking to increase its bottom line. Marketing involves creating a brand, developing relationships with customers, understanding how to reach the target audience, crafting persuasive messages, and executing a plan to reach potential customers. Companies use marketing to build brand awareness, increase customer loyalty, generate sales, and foster customer relationships. Ultimately, the goal of marketing is to drive revenue and build a sustainable competitive advantage.