98,000 repins!
Have you guys noticed some changes with Pinterest lately? I logged on last week to find that they changed how ‘repins’ are counted. Now, it seems that instead of showing how many pins each individual pinned image receives, Pinterest now calculates how many pins that image has received in total on Pinterest as a whole — which is pretty cool for us designers/bloggers/creative types because it allows us to see just how many repins an image has site-wide.
This can provide us with many insights. For example, if you do a photoshoot of the same room from lots of different angles, you can see which angle performed the best and from there, try and discern why that photo performed better than the others. For example, the above photo of my studio got 98,000 repins, while this other images from that shoot got between 3,000-20,000 repins. This gives me the opportunity to evaluate why I think this image resonated so much more than the others and try out similar strategies for future shoots.
Below, I’ve snooped around on Pinterest to find some of my post repinned images ever. The results are pretty interesting, especially because I know it’s not just about my audience (who I know loves color, pattern and plants…) but it’s about Pinterest as a whole. Let’s take a look…
This pic of a collection of plants in quirky jars got 65.1K repins. People LOVE cacti and succulents. Fact.
This snap of my patio got 36.3K repins. I find that bright colors and patterns outdoors really resonate.
This ‘spot on the wall’ that I designed for a client did great with 28.5K repins. This doesn’t surprise me too much because it’s a simple idea with a DIY tie-in and that type of stuff always does well on Pinterest.
23.2 K repins
Usually, I find that collaged images don’t perform as well on Pinterest — but this one seems to be doing just fine! Why do you think that is? Perhaps the fact that the collage is very long and lean so it gets a lot of Pinterest real-estate when scrolling through the feed?
These flowers got 17.5K repins. Not bad for a simple flower collage I snapped with my iphone. I do think the dark ground stand out in the feed, that may have helped this image with performance.
All of the photos of my kitchen performed very well on Pinterest, but for whatever reason, this one received more that twice the amount of all the other pins with 102,000 repins. I’m thinking it may have to do with how graphic the image is — lot’s of 90 degree angles–which helps allow the eye to rest what taking in so much color and so many organic shapes.
One thing about the change that is taking some getting used to, is that it’s difficult to see how my followers are responding to the pins because I can no longer count the amount of repins from my boards specifically. So, what do you think? Do you like this change on Pinterest? Do you think that this change will help to create imagery that will resonate more? I’m excited to experiment a bit and see what happens…
Thanks for the tips….I will be using them for future reference. ;)
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i am NOT a fan of the changes- i like seeing how individual pins perform. i also feel like so many of my pins never get seen anymore which is really frustrating. i am a huge fan of that kitchen and one of the 102k pinners on that bad boy.
HOLY SHEEP! That’s a whole lotta repins. Bows down!
I kind of like the new changes. And if you want to see how individual pins are performing, you can still check it via the phone app.
Congratulations! You are performing great.
Yep noticed the change… Holy mother Of Bohemia your numbers are through the roof! Love that ! Big Thank you for the tips – AND am loving the ability to pin from instagram and immortalize inspirational images.
Hi Justina! I like this new little change but I’m falling out of love with Pinterest. It’s always the same images again and again and I’m sick of all the scandinavian interiors Pinterest insists on putting on my feed even if I have no interest. I used to find it really inspiring but not anymore. Your pins are still great though.
xx
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The change threw me off and I suddenly thought some pins were being repinned thousands of times (which is entirely possible because I have a lot of followers), but once I caught on it makes sense. Not sure how I feel about the change yet because I did like seeing how many repins I got even though it didn’t really make me change my strategy.
Also, not surprised that kitchen has that many pins because I’m pretty sure I’ve pinned it at least 10 times. I love that one because I feel like you really get a gist of the whole kitchen (cabinets, tiles, open shelving, etc) and it’s a vertical image.
It’s definitely interesting to see how certain images perform on pinterest. Trying to promote a brand on this platform is something I’ve been working on so these tips are very helpful!
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